MANTECH Style Guide
Welcome to the starting line — the foundation of everything we say, design and deliver. These guidelines aren’t just about looking good; they’re about creating shared confidence in who we are and how we show up across every touchpoint. MANTECH is a brand with purpose and momentum. These next sections define that forward motion — what we stand for, how we speak and why we do what we do. Whether you’re writing a proposal, building a presentation or writing a social post, this guideline is your north star. When in doubt about the MANTECH brand, return here.
Always Advancing™
This is our main logo and the default choice for most applications. It pairs our name with our guiding mantra, “Always Advancing,” to reinforce both brand identity and brand promise in one mark.
Always Advancing isn’t just a tagline — it’s a central component of our brand identity. That’s why the primary logo with mantra is our preferred logo for most uses. It reinforces both who we are and how we work, and should be used wherever space and context allow.
Use this version on materials like websites, presentations, signage and recruiting tools — anywhere we want to make a strong and clear brand impression.
MANTECH Logo
A simplified version of the logo used when space is limited or when the mantra is already clearly conveyed elsewhere in the design.
The logo without the mantra can be used when the mantra already appears elsewhere in the design. Just make sure the lockup is legible, well-spaced and used consistently.
Wordmark Logo
A clean, text-only version of the logo, reserved for use in constrained spaces like branded merchandise or smaller digital placements.
Circle-M Icon
Our most minimal mark. Best used in environments where the full brand is already clearly established (e.g., social media avatars, or as a supporting graphic element).
